VP, Growth & Product
Productboard
Jordan Nolff is VP, Growth & Product at Productboard, where he leads Growth, AI product, product marketing, and analytics. His mandate is to make it exceptionally easy for teams worldwide to discover, trial, buy, and succeed with Productboard—while transforming the company into an AI-first platform for product managers.
He is the driving force behind Spark, Productboard’s AI for PMs—designed to generate briefs in seconds, surface insights across customer feedback, and accelerate initiative planning. Under Jordan’s leadership, Spark evolved from concept to public beta through a deliberate AI-first rebuild of core workflows, focusing on evaluation rigor, product quality, and scalable team structures to support expanding AI surface area.
Before stepping into his current role, Jordan served as GM, Head of Growth at Productboard, where he rebuilt the Growth function and aligned acquisition, activation, monetization, and analytics around a cohesive operating model.