In this keynote, Kassim Alani shares a practical, low-overhead approach to product portfolio management built for medium-sized organizations. Using an Airtable-based system that scales from teams to executives, Kassim demonstrates how “perfectly imprecise” directional inputs can help track resource allocation across new development, maintenance, and regulatory work—without heavy tooling or exhaustive Jira tracking. Attendees will learn how to use this lightweight model to support data-informed decisions, improve accountability, and help R&D leaders clearly show their impact on the business.