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Lindsay
Shipman
Senior Director, Product Operations
D2L
Lindsay Shipman is Senior Director of Product Operations at D2L, where she leads Product Enablement and First-Time User Experience. With extensive experience in educational technology, product enablement and sales, she focuses on improving user experiences, optimising processes and bridging the gap between technical solutions and customer needs. Holding a Master of Professional Education in Curriculum and Pedagogy, Lindsay is passionate about creating more effective learning environments through consistent processes, impactful training and continuous improvement.
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18 March 2027 14:30 - 15:00
Outcomes over output: Tying every roadmap item to a metric leadership already tracks
Roadmaps full of features invite feature-by-feature debates. Roadmaps tied to outcomes invite conversations about what the business actually needs. This talk shows how one team rebuilt their roadmap around metrics leadership already cared about, and how that changed the conversations about what made the cut. It includes how they handled pressure to add AI features because competitors had them, by holding those items to the same outcome test as everything else. Key takeaways: - A method for linking roadmap items to existing business metrics - How to handle work that doesn't map cleanly to an outcome - How to apply the same outcome test to high-pressure requests, including AI features - How the shift changed stakeholder conversations
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