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Dakota
Witte
Product Transformation Leader
Thrivent
Dakota Witte is a Product Transformation leader at Thrivent Financial, where he leads efforts to help teams and leaders evolve from project-based delivery to a product-centric operating model. He specializes in building customer-focused, outcome-driven organizations by coaching leaders and teams on product strategy, Agile practices, and continuous improvement. With over 15 years of experience across product, Agile, and transformation initiatives, Dakota has a proven track record of helping organizations improve how they deliver value. He is passionate about bridging the gap between “doing Agile” and truly “being Agile,” enabling teams to make smarter decisions, focus on customer outcomes, and deliver meaningful impact at scale. Dakota holds multiple certifications across product and Agile disciplines including Enterprise Agile Coaching. He is known for his practical, engaging approach to transformation—grounded in real-world experience and a commitment to continuous learning.
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23 September 2025 14:15 - 14:45
Fireside chat: You implemented product: Now what?
At Thrivent, a Fortune 500 financial services organization, product transformation began portfolio by portfolio and team by team. While this accelerated activation of teams, it also created inconsistent practices, uneven maturity, and no shared definition of “good.” In response, Thrivent invested in product operations, elevating the Operating Model Enablement (OME) team to solve a critical problem: how to help teams continue to mature, not just implement the model. In this session, Dena Sands and Dakota Witte share how they use maturity insights, targeted coaching, and scalable enablement to help teams get unstuck and move forward. They walk through a practical system that connects baseline maturity insights to coaching plans—creating feedback loops that enabled teams prioritize the highest-impact improvements. They also explore how this approach is evolving product operations from team-by-team support to a system that enables continuous improvement across portfolios. Attendees will leave with practical ways to make maturity actionable, focus coaching on what matters most, and build product operations capabilities that scale improvement—not just adoption.